Writing Ads and Effective Advertising
By: Edward Rizzo
When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you promote your own special product that no one else has seen. That’s a huge benefit! That’s what you need to sell in your ad campaign, and those are the things you need to do in order to become successful.
You don’t have to be worried that network marketing prosperity is difficult. It isn’t. In fact, it has never been so easy to make a decent second income or even a full time. But it takes time, persistence and uniqueness.
The people looking at your ads and reading your follow up letters are going to judge you and your whole business not only by what the materials have to say, but also by their appearance.
Be sure you send a powerful, positive and convincing message. Invest some time and money on your marketing materials, the payoff will be well worth it. Look at others ads on the Internet, see what’s attracting you, this will most likely attract others too.
Do you see what I have in mind? Your advertising campaign will be the first approach to your business success. By now you think “How do I create one of those successful ads” After all, It’s the words that sell your opportunity. Write a good ad and it’s taking you to the top. Read others ads, get some good ideas from it, don’t copy it, that’s theft. Just get some inspiration from it. Think about what makes you click on an ad. What sparked your interest. Did it make you curious enough to want more information? .
When I sit down to write a new ad, the first thing I do is think about the product. Jot down some features. What it will do for you prospects. Try to come up with a few headlines. Remember, you are not trying to make a sale from an ad. Your primary concern is to get your prospects to your website and let the website make the sale. Most times you have a limited space for your ad. You need to make the prospect curious, excited and you have a small space to accomplish this.
I try to come up with at least 5 different headlines. Then I come up with the body of the ad. Try changing or re-wording the body a few times. Use different headlines and see what makes you want to click on the ad. Have a friend look at one of the ads you came up with. See if it sparks their curiosity. Than change something in the ad, the headline or body and send that ad to another friend and get their reaction. Now make a decision from their and do some testing. You may need to change a headline or sometime all it takes is one key word. It doesn’t take very long to see what ads work. That is the beauty of the internet. You can test your ads daily.
I also never scrap an ad. I have files with hundreds of ads that I have used and I can take them, make a few changes to suit what I’m promoting and a new ad is created. In time, you will be writing ads with ease!
Now where to put your ad? Make sure you target your ad to the audience that has an interest in what you are offering Placed in the right publication it will be a winner. It’s very important that from the beginning, know exactly where to put your ad. Just think about you having spent hours on that ad and then you put it in the wrong publication and get no response at all, that’s a big waste of time and effort.
My best advise is that you always work on your ads. Write them down, leave them for some time, go back to look at them again, let others look at them and after a while you will see the picture of your ad and you will see if it’s working or not. If not then you have to start from the beginning and write a new one and follow the same procedure again. But now it’s easier because you are deeply involved in the process.
Think about what you’ve read so far. Does it reinforce what you already know about online advertising? Or was there something completely new? The Internet is full of ads, start clicking around and read others ads, this is the best way to learn what is working or not. You probably can tell instantly when an ad is good or not, at least after a while.
Now you can be a confident expert on online advertising. OK, maybe not an expert. But you should have something to bring to the table next time you join a discussion on online advertising.
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